Building AI Driven Marketing Capabilities by Neha Zaidi & Mohit Maurya & Simon Grima & Pallavi Tyagi

Author:Neha Zaidi & Mohit Maurya & Simon Grima & Pallavi Tyagi
Language: eng
Format: epub
ISBN: 9781484298107
Publisher: Apress

(2)Delhi, India

(3)Marsaxlokk, Malta

Dr. Vijay Prakash Gupta, Associate Professor, Institute of Business Management, GLA University, Mathura, UP India

Email: vijayguptacmd@gmail.​com

In today’s digital era, the widespread use of AI in marketing raises ethical concerns, particularly within the realm of social media. This chapter delves into the darker side of AI’s influence, addressing issues such as the manipulation of consumer behavior, breaches of privacy, and the dissemination of disinformation. The primary objective is to promote responsible and ethical AI practices while harnessing its potential in marketing, striking a balance between innovation and safeguarding societal values. By examining these ethical considerations and shedding light on the negative aspects of AI, including its ability to manipulate consumer behavior, invade privacy, and potentially spread misleading information, this study aims to enhance awareness and comprehension of the ethical challenges associated with AI’s integration into marketing practices. The research methodology involves the utilization of secondary data and a literature review to analyze the ethical ramifications of AI in marketing, with a specific focus on its impact in the context of social media, ultimately contributing to a better understanding of these complex issues.

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